Our Business Model is based on offering a collective genius coming from two key pillars working together to deliver one–stop solutions to business growth, aligning strategy with execution:
A Partner–based model which drives Growth Strategy, Transformation and Business Management Initiatives via our Partners, while tapping into necessary in–depth know-how via our Associate Expert Network as needed.
An Affiliation model which drives Strategy Implementation and Brand Activation via our local, regional and international Affiliate Network of collaborating Companies.

OUR COLLECTIVE GENIUS

MY SPECTRUM
CENTRAL HUB
LEADING PARTNERS

A pool of senior, seasoned and highly experienced professionals coming from a variety of disciplines having had held key management positions in multinational organizations for over 20 years. They are responsible for functional strategy and industry insights, governance, sharing of best practices, providing Functional Expertise high level support to regional/local team engagements.

REGIONAL HUB PARTNERS &
ASSOCIATE PARTNERS

A pool of experienced executives recruited at the local market/region level that drive local insights and market know how, coming from a variety of disciplines. They are entrepreneurial, passionate and driven by results.

AFFILIATE COMPANY
NETWORK

Our ever growing network of Affiliated Company Partners engaged to play a key role in strategy implementation, project execution, brand activation and experience. Their engagement ensures appropriate focus into the latest communication and marketing technologies and at the same time seamless alignment between Strategy and Execution via one stop solutions.

ASSOCIATE EXPERT
NETWORK

Our active network of industry experts that are brought into project engagements offering specialized expertise and in depth industry understanding and know how.

OUR AFFILIATE PARTNER NETWORK

Our Affiliate Company partners ensure one–stop solutions integrating different types of services, ensuring seamlessly Strategy execution across platforms and customer journey stages.