"We believe in breakthrough performance and the magic power of the
right Marketing Strategy mix to build and drive resilience in Brands"
Nassos Lezos
Managing Partner & CEO
MY SPECTRUM.INTERNATIONAL
AT A GLANCE
100 + BRAND EXPERIENCE
20 + COUNTRY EXPERIENCE
15 + INDUSTRY EXPERIENCE
200 + PROJECTS
WHAT WE BELIEVE
The client’s right to growth
We believe that the increasing complexity of today’s business world presents challenges, but also a wide range of opportunities to drive both Top line and Bottom line business growth.
The power of experience
We bring the power of global talent and best practice
combining a broad expertise of global trends and
hands–on experience in over 60 countries together with the
power of unmatched local networks and know-how.
The passion of hands-on actionable solutions
Delivering relevant, actionable and exponentially long term real added value – No recommendations & White Papers. We do not “Advise & Go.” We provide you with a realistic actionable plan and then we turn the plan into reality. We are not just Strategy – We are Strategy AND Operations.
The flexibility of performance
Offering flexible, tailor-made, win-win, performance based compensation models, aiming to create long term value-based partnerships.
OUR MISSION
To provide one-stop business solutions through a highly connected service model, delivering end-to-end growth support.
Our Vision
OUR LEADERSHIP: Building a collective genius via attracting a high caliber Partner network with mutual values, culture and shared exchange of value.
CLIENTS: Inspiring trustful and engaging business partnerships that create lifetime value and impact, via offering actionable growth solutions and opportunities throughout our clients’ journey of growth.
BUSINESS MODEL: Designed to deliver always on high flexibility, high value and high impact across our Client and Partner Stakeholders.
WE ARE SOLUTIONISTS AND CONNECTORS
- Connecting the right strategy, tools and networks to our client’s needs, providing a one-stop solution via hands on engagements.
- Delivering end-to-end growth support across the different phases of our clients’ journey via a highly integrated service model.
- Reinventing and transforming business investments into customer–driven viable long term returns.
- Bringing to you a collective genius ecosystem ready to deliver winning, hands-on solutions tailored to your business needs.
- Connecting the right dots across disciplines, touch points and partners offering one-stop solutions for elevated Brand experiences and stand–out Brand connections.
- Offering integrated services that run seamlessly from Strategy to Execution.
WE ARE VALUE CATALYSTS
Igniting and fueling viable value across the stakeholder chain of a business organization:
- Customer Value: Bringing FMCG consumer and customer centric capabilities across industries, crafting a distinct and unambiguous customer-centric value proposition delivering on experiences that go well beyond traditional interactions.
- Organizational Value: Working together with our clients to build best in–class organizational transformation, delivering best capabilities for best service, viable integration, and growth, building the business of tomorrow, today.
- Investor & Shareholder Value: Reinventing and transforming business investments into customer-driven viable returns.